With Cycle City I leveraged a couple of pre-existing brand assets (logo and main font) to design self-guided tour maps for rental customers. To meet the company’s small budget, I fashioned additional brand assets by seeking free fonts and mixing my own colour palette — adapting and creating on the bones of open-source Google maps
I wrote and edited the required copy — and beautifully arranged it with ample negative space on the reverse side of the brochure