A former city bus driver decided to strike out on his own — putting his road smart skills to work as a self-employed delivery driver. He came to me requesting a wordmark
In our consults however, I was struck by his approachability — and his can-do personality
I decided to give him a logo that spoke of these sincere character traits, as well as his service, trade name, and digital presence combined — going as far as using an impression of his own face
Even when rich with essential information — there is an all-important versatility factor in making a logo that works for merch — as well as social sharing and advertising
This logo works perfectly on dark and light backgrounds alike